BRIGHTTEXT TO RELEASE V 2.0 OF APOLOGY WIZ  MOBILE APP ON NOVEMBER 1

by admin on October 18, 2012

FOR IMMEDIATE RELEASE

OCTOBER 15, 2012

BRIGHTTEXT TO RELEASE V 2.0 OF APOLOGY WIZ  MOBILE APP ON NOVEMBER 1
NEW VERSION TO INCLUDE CATEGORIES ACROSS MULTIPLE PLATFORMS


(Westford, MA) October  15, 2012 – “We’re excited  to release version 2.0 of ApologyWiz,” said David Wolpe, CEO of  BrightText.  “This way people now that we’ve been up to big things. This will be rolled out on iOs and Android on November 1, just in time for the holidays. That’s the time when people need to apologize more than ever, because everyone’s on edge, afflicted with seasonal affective disorder (SAD), tossed into hellish family gatherings, and otherwise on edge. This shows we haven’t just been sitting around picking our collective nose, which we wouldn’t do even if we had one.”

“One of the things we learned from our Beta v 1.0 release is that people wanted categories. So this version implements them. You’re clumsy, you put your foot in your mouth, you make relationship gaffes, you’re rude. And now you can say you’re sorry, even when you don’t want to.”

“That’s the moment we’re going for,” said Wolpe. “That feeling when you’d rather chew your arm off than apologize. They expect YOU to apologize? You think not. Yet we all know that when we actually do apologize, something funny happens. Hearts melt and couples come together  and somehow  we end up feeling closer to each other.   It’s that first ugly step that seems like Everest. What we’ve provided is a virtual helipad that launches you up to the summit. You can tilt it and click send, and your spouse will be say things like, “Wow. what got into you?” And the next thing you know you’re feeling lucky.

Who’s it for?

“It’s mostly for men. Women are in general more articulate about this kind of thing. Plus they’re the ones who seem to expect more in the apology department. So we’re happy to fill their need.”  He doesn’t recommend that you actually tell your mate that you’re using a program. “We want you to look good,” he said. “Go ahead. Take the credit. You need every ounce of help you can get. “

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