BrightText as a survey tool provides an unparalleled degree of customization. The end user can tilt a mobile device to specify precisely how they’d like to answer a survey question. On the web, they can use a slider to similar effect.

Instead of a coarse and clumsy radio button, the language of the answers is finely graded across a Preference Spectrum™.  Using our proprietary  visual evaluation and feedback tools, the survey creator can see and present a compelling picture of user sentiment.